Why Every Local Business Need a Google Places Listing

google places listing

google places listing

What is a Google Places Listing?

Google Places, Google+ Local, or simply Google Local, is a free listing offered by Google for small businesses. This listing allows businesses to market themselves online highlight the most important information about them; Business Name, Address and Phone Number, often referred to as a business’s NAP information. Over the years, the look and feel of Google’s business listings have changed. Today, these listings are much more social; added Google+ into the mix. That being said, a business without a listing on Google Places means your business will likely be hard to find on Google Maps.

How Do Businesses Get Added to Google Places or Google Maps?

It’s important you understand the process and how the local search ecosystem works. In the United States and Canada, large data providers like YellowPages, Acxiom and InfoGroup can add new businesses to Google Places. So if you’re a new business and you recently registered a business phone number with YellowPages, they may distribute your information to Google Places and add your business there. If your business listing was added, you can claim it and optimize your listing for better local search performance.

There is also a chance that your business listing was never created. In that case, you will need to create a listing yourself.

How Do You Sign-up For A Google Places Listing?

Again, Google Places is free! Simply ahead over to their Google Places for Business sign-up page and start the process there. Since you’re adding a new business to Google Places, they will likely send you a Postcard in the mail, which takes up to 2 weeks to arrive. DON’T THROW AWAY THAT POSTCARD! Make sure you, or the person checking the mail knows that a small Google Postcard like the one below is arriving.

Google Postcard

Once you get it. Enter the PIN Code that is inside the card in the Google Places Dashboard. This will verify your listing, and you may go ahead and fill out the rest of the information.

How Your Google Listing Will Work For You?

Consider your Google Places listing like your business card on the web. It can be accessed by anyone in your city, 24 hours a day, 7 days a week. Not only that, if you have a website and you’ve added it to your business listing, you can further optimize it to achieve higher organic rankings. Higher organic rankings means more eyeballs on your business, and a higher chance prospective customers will contact you over your competitor.

At SteerUp Marketing, we can help you claim your business listing and optimize it for local search so you’re showing up high in the results for your target keyword. Visit our local search optimization services page to learn more about how we can help.

Types of Google Places Listings

Not all small businesses are the same. Some are brick and mortar with a physical location, and others service customers at their location (these are called Service-Area Businesses or SABs for short). Google Places has their own ways of treating both types of businesses, and if you don’t have your Google Places set up properly, it can hurt your rankings.

Issues With Some Business Listings on Google Places

Perhaps you’re one of the unlucky folks who discovered that either there’s a duplicate listing or your listing information is incorrect and you can’t change it from your dashboard. Good news: Nothing’s impossible 🙂 Bad news: These problems are sometimes hard to answer in a single sentence without actually going in to look at the issue itself. There could be a number reasons that caused these issues. At SteerUp Marketing, we guarantee our clients that we will do everything in our power to resolve the issues that they see in your Google listing. Backed by our years of experience and network of Local SEOs, we can help you restore or correct your listing to the way it should be without you needing to worry about it. Contact us and tell us how we can help.

Closing Thoughts

It’s extremely important, if you haven’t already, to create your business listing on Google Places and claim it. After verifying your ownership of the listing on Google Places, you now have full control over the content on that listing. This creates a huge advantage over your competitors who may not have claimed theirs. So what are you waiting for?

Of course, if you require help creating, claiming or optimizing your listing for local search, we’re here to help!.

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